Nyer, Prashanth U.: search on Z-Library

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1

The role of emotions in marketing

Richard P. Bagozzi, Mahesh Gopinath, Prashanth U. Nyer

Journal:

Journal of the Academy of Marketing Science

Year:

1999

Language:

english

File:

PDF, 2.76 MB

english, 1999

2

An investigation into whether complaining can cause increased consumer satisfaction

Nyer, Prashanth U.

Journal:

Journal of Consumer Marketing

Year:

2000

Language:

english

File:

PDF, 206 KB

english, 2000

3

A study of the relationships between cognitive appraisals and consumption emotions

Prashanth U. Nyer

Journal:

Journal of the Academy of Marketing Science

Year:

1997

Language:

english

File:

PDF, 794 KB

english, 1997

4

Bargaining Behavior and Acculturation

Nyer, Prashanth U., Gopinath, Mahesh

Journal:

Journal of International Consumer Marketing

Year:

2002

Language:

english

File:

PDF, 746 KB

english, 2002

5

The effect of public commitment on resistance to persuasion: The influence of attitude certainty, issue importance, susceptibility to normative influence, preference for consistency and source proximity

Mahesh Gopinath, Prashanth U. Nyer

Journal:

International Journal of Research in Marketing

Year:

2009

Language:

english

File:

PDF, 392 KB

english, 2009

6

Public commitment as a motivator for weight loss

Prashanth U. Nyer, Stephanie Dellande

Journal:

Psychology and Marketing

Year:

2010

Language:

english

File:

PDF, 80 KB

english, 2010

7

The Influence of Public Commitment on the Attitude Change Process: The Effects of Attitude Certainty, PFC and SNI

Gopinath, Mahesh, Nyer, Prashanth U.

Journal:

SSRN Electronic Journal

Year:

2007

Language:

english

File:

PDF, 138 KB

english, 2007

8

How Culture of Targeting Impacts the Evaluation of Products with Multilingual Packaging

Gopinath, Mahesh, Glassman, Myron, Nyer, Prashanth

Journal:

Psychology and Marketing

Year:

2013

Language:

english

File:

PDF, 686 KB

english, 2013

9

Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment

Prashanth U. Nyer, Mahesh Gopinath

Journal:

Psychology and Marketing

Year:

2005

Language:

english

File:

PDF, 87 KB

english, 2005

10

Self‐regulatory focus: the impact on long‐term consumer compliance behavior

Dellande, Stephanie, Nyer, Prashanth

Journal:

Management Research Review

Year:

2013

Language:

english

File:

PDF, 142 KB

english, 2013

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